What I Do | Avdlstrategy

(some of) what I do

Engagement Frameworks

A strategic blueprint for all communications and experiences that translates business objectives to comms objectives, defining barriers, key channels, and measures of success

Campaign Ecosystems & Rollouts

Tactical go-to-market plan that lays out how the campaign is experienced, pulls people through the funnel, and ensures assets across channels feel cohesive and work together

Creative Stewardship

Creative briefs that get specific on exactly what creative is needed by channel including channel best practices, specs, and creative thought starters.

Workshops with creative teams to help build on and shape their ideas.

Consumer Journeys

Outlines what audiences think, feel & do across different stages, pain points, and experiences and matches channels in which to reach them across those stages

Category Audits

An overview and/or deep dive of what your category friends (or foes) are up to

Strategy Communications Playbook

An end-to-end guide to help you or your brand execute communication strategies on your own (can be multi-channel or singular)

There aren't that many people who can make sense of media, communications strategy and brand strategy. There are even fewer who can make it make sense to someone else. Ash is one of the best at finding simplicity in complexity, and inspiring breakthrough communications ideas.

Tom Naughton

Executive Strategy Director, 72andSunny NY