Audible: More to Imagine

Audible came to us with the challenge of shifting the perception that they are just "books on tape" and becoming THE leader in audio entertainment. For this global rebrand we developed a design system, full 360 global campaign, and activations that prove that audio content (read: Audible) is the ultimate portal into the imagination.

Why imagination? Imagination is powerful. It enhances learning, is the key to problem solving, and is the root of all innovation. It's what makes us human.

As we age, our imagination is hijacked by the world around us through visual cues and mediums that tell us what the perfect body looks like (Equinox), what the future looks like (Star Trek), what a fairytale wedding looks like (Pinterest). Audio content gives us permission to go beyond and imagine more.

Note: This is slated to launch end of Q1 2023 and final assets are FPO/subject to change